Unless there are strong measures to improve the energy industry's environmental performance, public relations efforts will continue to fall short.
Ottawa, Edmonton and the industry must learn the lessons of the Keystone experience.
Environmental groups are in a struggle with the federal and Alberta governments and the energy industry over the future of the province's oil sands development.
Two weeks ago, Prime Minister Stephen Harper and President Barak Obama launched a "clean energy dialogue" with the expectation that increased research collaboration on emerging technologies will build "a cleaner, more secure energy future for both nations." Canadian oil sands producers and even some opponents of oil sands development have hailed the dialogue as the first step toward a Canada-U.S.