Competing for Foreign Students Requires the Right Tools

The Internet is proving to be an invaluable tool for Canadian universities to market themselves to students abroad, though old fashioned methods like education fairs and word-of-mouth still produce good results.

Brian Adeba
Published: Wednesday, 02/22/2006 12:00 am EST

When it comes to attracting foreign students to universities and colleges, Canadian institutions use a variety of methods. These range from visiting schools abroad, hosting education fairs and using the Internet to promote themselves in what is fast becoming an internationally competitive venture.

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