Charities pledge to cap Google advertising costs

They say it’s too costly for top ad spots for in-demand keywords.

DFID Photo: Jessica Lea
Buildings shaken by the April 25 earthquake in Chautara, northeast of Kathmandu, Nepal.
Kristen Shane
Published: Wednesday, 05/20/2015 12:00 am EDT
Last Updated: Thursday, 05/21/2015 7:58 pm EDT

Five Canadian aid organizations are pledging to cap what they pay to advertise through Google searches in the wake of high prices for in-demand keywords they said they saw after last month’s earthquake in Nepal.

If you are already a subscriber

Subscribe to Embassy

Subscribe to the print and electronic editions and get instant access to Embassy online.

Quick purchase

Purchase this week's edition of Embassy in electronic format (PDF) for $4.00

Sign up for a free trial

For access to the website.

This Week's Issue
policy briefings