A message to foreign service officers: Gain an edge in communications

Diplomacy is increasingly about public advocacy. You can have the best product in the world, but if people don’t know about it, if it’s not marketed, then what’s the point?

Foreign Minister John Baird at Twitter Headquarters in California on Feb. 7.
John Baird
Published: Friday, 03/28/2014 12:06 am EDT
Last Updated: Monday, 03/31/2014 11:51 pm EDT

The following is an excerpt from Foreign Minister John Baird's March 27 speech on former prime minister John Diefenbaker. It has been edited for length and style. Check against delivery:

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