"This is not about beer and sun. It's more sophisticated. It's about families going on vacation together, children learning from their parents, parents learning from their children, to appreciate the environment. When a family can go together at night to see the turtles, learning not to disturb them during their egg-laying 'ceremony', it provides an epiphany. You understand what the world is all about, and how fragile this whole thing is, and how we have to protect it. People come back differently."